The private High Speed operator strengthens its organisation chart with the incorporation of new heads of the Customer Experience, Legal, Business Development and Operations areas
16 March 2021. ILSA, the first private High Speed operator in Spain, continues with the process of launching the company and has strengthened its management team.
By virtue of these appointments, Guillermo Castrillo takes up the position of Business Development Manager. Prior to joining ILSA, Castrillo came from the strategic consulting firm Arthur D. Little, which successfully advised ILSA in its capacity procurement process. Under his new responsibilities, he will spearhead corporate development, the Project Office and the design of a strategy of partnerships that will allow ILSA to position itself at the centre of the value chain of multimodal mobility in Spain.
Olga Polo, meanwhile, becomes ILSA’s Chief Legal Officer and will lead the company’s regulatory and corporate advisory areas. Polo has extensive experience in the infrastructure and transport sectors in large IBEX-35 companies such as ACS and Ferrovial, as well as Inditex, where she worked as Board Secretary of the Spanish multinational.
New Customer Experience Team
Customer experience is one of the fundamental pillars of the value proposition with which ILSA wants to set a new standard of what High Speed travel means in Spain. To run this area, ILSA has recruited José Manich as Head of Customer Experience. The executive has more than two decades’ experience in major companies in the tourism sector, such as Air Europa, and in the catering sector, such as the French multinational Newrest.
Finally, ILSA’s Digital and Technology area completes its management team with Borja González, Head of Digital Ecosystem, who will be responsible for ILSA’s apps and systems as well as ensuring a reliable, fast and secure user experience. Borja is a cloud computing expert and arrives from Telefónica, a company he joined after starting his professional career at Amadeus.
ILSA will operate from 2022 on all routes connecting Madrid, Barcelona, Seville, Malaga, Córdoba, Valencia, Alicante, Zaragoza and Cuenca and will provide a new standard of what it means to travel by High Speed in Spain in terms of customer service, digitisation and sustainability.